thePath:leaders

Three people, working this out in public.

Tod, Jason, and Tonya lead The Path as a public conversation, not a private playbook.

the people leading the work

Two leaders, one public invitation.

Tod Ward
Tod

Co-leader, The Path

Tod Ward

Fifteen years with businesses and non-profits on brand, audience, and what an organization is actually trying to protect.

A short-term gain that weakens the business is not a gain at all.

Jason Sandison
Jason

Co-leader, The Path

Jason Sandison

A systems-minded view of how work really moves through an organization, especially where it differs from the written process.

The knowledge nobody ever wrote down is often the part most worth protecting.

Tonya Kraan
Tonya

Customer Success Advisor, Applied Intelligence

Tonya Kraan

Consultation and planning that turns broad input into clear priorities, for rural communities, municipalities, and non-profits.

Broad input is only useful once it becomes priorities someone owns.

participate

Bring your perspective into the conversation.

The Path becomes useful when leaders test it against what they are actually carrying: pressure, risk, opportunity, uncertainty, and responsibility.